
I'm in Evanston, IL this weekend visiting friends. As any of you who have made the trek from Hillsdale, MI to Chicago know, the journey begins in earnest at the intersection of US 12 and I-69 South. In otherwords, Coldwater, MI.
At this particular onramp, one is greeted by the smiling visage of a "Col" Harland David Sanders, the originator of the Original Recipe Kentucky Fried Chicken. On this particular Thursday, I couldn't help but stop and have a piece of the Colonel's greasy, fatty, and incredibly delicious Original Recipe Chicken.
This experience began about a week ago - my Dad and I love to talk advertising and marketing. We wonder... Why did KFC stop marketing the Original Recipe chicken? Is it health concerns? Looking at their latest product, Kentucky Grilled Chicken, makes me think that KFC has sold the poor Colonel up the river - posthumously - by abandoning their bread-and-butter chicken in favor of the health conscious "grilled" alternative. Of course, neither is good for you, so you should just eat the original recipe because it tastes better.
But all of this made me wonder two things:
1: When is the last time you saw an ad for original recipe chicken?
2: When was the last time you ate original recipe?
I have disturbing news: KFC hasn't run an ad for Original Recipe in a long time. It is sad to think that an entire generation may grow up too worried about fat to enjoy the Colonel.
Friday, August 21, 2009
Tasty Food You Forgot About: Evanston, IL Edition
Posted by
Jason Carr
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9:10 AM
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The messages of the advertising world are often "Delightfully Vague" - the title of the blog comes from a quotation by Bill Cosby:
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
Of course this satire hides an important truth: much advertising today does not convey a brand promise at all. This blog is an analysis and exploration of marketing and advertising today, in an insightful and (hopefully) entertaining format.
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
Of course this satire hides an important truth: much advertising today does not convey a brand promise at all. This blog is an analysis and exploration of marketing and advertising today, in an insightful and (hopefully) entertaining format.

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